Shopping the Exchange

River City Flower Exchange is a wholesale flower market and our first priority is to sell to floral industry professionals in the Richmond area. Wholesale market hours are on Wednesdays from 9:30am - 11:30am. If there is product remaining after wholesale hours close, retail hours will be open from 12:00pm - 2:00pm. Anyone is welcome to shop the floor at retail prices during those hours. No buyers pass is required to shop during retail hours.

DIY wedding & Event flowers

Thank you for supporting local flowers on your big day! Your One Day DIY Pass can be purchased using the button below. At check out be sure to include your wedding date and the date you would like your pass to be used (it will be the Wednesday before your wedding). Feel free to email us with any questions at hello(at) We will be happy to assist you at the market on your shopping day!

DIY Pass (One Day)
Add To Cart

Buyer’s Pass for Wholesale Buyers

A buyers pass is required to shop wholesale at River City Flower Exchange.

Professional florists, floral designers and event planners are eligible to apply for a buyer’s pass. This pass enables wholesale buyers to access online pre-ordering for weekly orders and to shop the market floor from 9:30am-11:30am on Wednesdays. The buyers pass is good for the 2019 growing season (April 17, 2019 through October 30, 2019). Buyers will need to renew their passes each year.

Upon completing the application below, submitting your fee and emailing in your ST-10 form, you will be sent log in information for online pre-ordering.

Street, City, State & Zip
First Name
Last Name
Are you tax exempt?
Type of Business: *

Upon submitting your application and purchasing your buyers pass you must complete an ST-10 form and email it to You will not be approved until this form is submitted.